Greenwashing!

is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.

A lot of companys use Oeko-Tex certified cotton nowadays, and it doesn´t automatically mean that it´s ecological, nor produced in a fair trade environment. GOTS certification requires organic status of textiles as well as environmentally and socially responsible manufacturing.
Keep that in mind when looking for eco clothes!

Have a nice weekend!

Love/S&L